Our Safe Haven Project is A Work of Heart’s biggest project undertaken to-date, and various people and organizations have reached out to offer assistance. Our newest partnership with the University of Guelph’s The Centre for Business and Social Entrepreneurship (CBaSE) program, is starting to take off.
MGMT*4060 is a course designed to provide senior undergraduate students from the University of Guelph with an opportunity to pursue an applied course of study while engaging with the local community. A team of four students has been paired up with A Work of Heart, to conduct research and create plans to best leverage Living Positive Kenya’s (LPK) current resources and benefit the Mathare community in Kenya. The team aims to combine cause-related marketing, health and sanitation, environmental, empowerment, and social entrepreneurship in their final recommendations.
The team is composed of four motivated University of Guelph business students:
Karina Bogle is in her final semester of Marketing Management at the University of Guelph. Alongside school, she runs a small jewelry business. Karina is excited to have just launched a collection of bracelets with 100% of the profits going directly to supporting the Safe Haven project.
Brittany Ho is a fourth year business student and currently works in social media marketing. This year, Brittany also co-founded an online fashion community named ethreeone, which aims to empower young women in the business world. She is most eager to analyze how microfinancing, combined with environmentally friendly solutions, will best empower the women of the community.
Eamonn McGuinty is a fourth year business student focusing his studies on the business of food and international food security. He is passionate about the global food systems and cares deeply about big issues such as improvements in food security through poverty alleviation and income equality. He is excited to explore social entrepreneurship structures and strategies for A Work of Heart and looks forward to the challenges ahead.
Kevin Pietrobon is a third year student studying business with an emphasis in accounting. He has a strong passion for entrepreneurial initiatives and is eager to study and analyze the views and attitudes of the Mathare community towards government healthcare. Kevin hopes this research will bridge the gap between culture and healthcare, positively impacting the children and community surrounding the Safe Haven project.
The primary goal for this project is to conduct cultural and needs assessment research in order to assess the economic, market, political, and cultural environment of the area. Such research will be aimed to provide an understanding of the practices and generation of a business development model for the Safe Haven ensuring the centre will be fully sustainable (environmentally, and economically). Suggestions and recommendations on business practices (selling of crops, clothing, etc.) in order to generate and cover housing expenses and maintaining a healthy standard of living for the women and children using the space. Possible outreach plan (marketing plan) that is well-suited for the sensitive target audience for those in the area including an in-depth analysis and identification of the target market characteristics, primary needs, and contingency plans.
A secondary goal, is to raise awareness through various campaigns and initiatives generated by the student team including programs educating on the issue and importance of sustainability, funding, and other (i.e.: Etsy running projects where hand-made products such as jewellery and clothing are to be sold to the North American market where sales would be used to purchase building materials etc.). Also including and not limited to marketing of A Work of Heart’s existing online initiatives.
We are very excited to see the results from this amazing group of students! Stay Tuned 🙂